The OPEN YOUR EYES initiative is a a simple concept:
Are you with a non-profit organization that would like to raise community awareness about a social issue in your community? If so, the OPEN YOUR EYES initiative can provide access to cash and in-kind promotional support to produce a short documentary film (approx. 5 minutes in length) to tell your story, and an online cross-sector promotional campaign to share your story with others in the community. This includes preparing a detailed promotional campaign to heighten awareness of your organization, social issue and the short documentary film to be produced. The promotional campaign will include social media & email promotion, film launch & community screenings, media releases & interviews, and other organization activities (fundraising, special events). One organization and one social issue is selected for each annual OPEN YOUR EYES initiative.


In 2016-17, DOCTalks piloted the first OPEN YOUR EYES initiative in Fredericton, New Brunswick with financial support from the Fredericton Community Foundation and in-kind support from our cross-sector partners: University of New Brunswick, United Way Central New Brunswick, City of Fredericton, Greater Fredericton Social Innovation, New Brunswick Social Policy Research Network, Fredericton Chamber of Commerce, Documentary Organization of Canada - Atlantic Chapter.

A call for OYEF submissions went out in the Fall of 2016 and in January 2017, the Community Action Group on Homelessness (CAGH) was selected. Between February and December 2017, CAGH officials prepared and executed a promotional campaign to heighten awareness of their organization, social issue and CAGH's short documentary film, entitled HOUSING FIRST - the rest will follow, which you can watch on CAGH's social media and web sites.

Given CAGH's success, DOCTalks, the Fredericton Community Foundation and our cross-sector partners launched a second OYEF Initiative. In 2017-18, the New Brunswick Community Harvest Gardens Hayes Teaching Farm project was selected, to raise awareness of their organization and social issue - food security & climate change. They will be preparing and executing their promotional campaign this Spring and Summer, and will launch their short documentary film this Fall, so stay tuned for that.


If you would like to learn more about the OPEN YOUR EYES initiative and bringing it to your community, DOCTalks would love to share our experiences with you. Please send us an email:   



This program has been made possible by the Open Your Eyes Fredericton partners: